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The value of exhibitions as part of your marketing spend: coming face-to-face with new opportunities

Despite the digital nature of today’s global village there is still enormous value in trade shows and expos, and it lies in the power of face-to-face meetings and goodwill opportunities with your potential customers and business partners.

A-OSH EXPO 2020 will once again be co-located with the continent’s leading security and fire trade show, Securex South Africa, as well as the Facilities Management Expo, which holistically tackles all aspects of facilities management-related services, from 02 and 04 June 2020 at Gallagher Convention Centre in Johannesburg.

This triple-show co-location is expected to bring together over 10,000 targeted visitors who have come to experience a consolidated view of the entire value chain – facilities management, security and occupational health and safety issues – all in one place.

The visitors have also come to meet you – the sector expert – and have their questions and challenges answered in real time and in the same physical location.

This top engagement tactic will, in turn, encourage the expansion of your business opportunities into new markets and regions. The visitors to A-OSH EXPO, Securex South Africa and Facilities Management Expo make their way to Gallagher Convention Centre every year from over 20 countries, including representatives from throughout Africa and South Africa.

These visitors represent your potential customers as well as business partners, showing how this face-to-face interaction offers win-win possibilities for both visitors and exhibitors alike.

So why not embrace the power of the ‘2020 vision’ campaign into your own marketing drive and join an expected 100+ A-OSH EXPO exhibitors next year? You will be able to experience for yourself the true opportunities that come from meeting thousands of interested and enthusiastic visitors in real-time.

 

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